Knowing everything about the Public Affairs and Lobbying profession allows you to know the ideal training courses to take in order to obtain a solid foundation. Indeed, knowing the missions and skills related to this profession will help you better target your school and estimate if this profession is up to your ambition. Zoom on this job.
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What is a Public Affairs and Lobbying Expert?
The Public Affairs and Lobbying Expert is a specialist with solid experience in these two fields. He represents and defends the interests of the organization for which he works before public authorities and legislators. It is an expert who actively participates in public and political debates in order to influence decision-makers. This is done in order to satisfy the interest of the organization he represents.
A Public Affairs and Lobbying expert is aptly named because he or she is a seasoned professional in the field of communication, law and diplomacy. But he is also a professional with a strong analytical capacity.
A Public Affairs and Lobbying Expert may work for a private organization. But he can also work for a firm specialized in public affairs, his mission being to defend the interests of several clients.
The Public Affairs Expert is often confused with the Public Affairs Consultant. But in reality, they differ in that the Expert brings expertise and experience while the Consultant helps his clients to use their own resources.
What are the missions of the Public Affairs and Lobbying Expert?
The missions of a Public Affairs and Lobbying Expert vary depending on the client for whom he works. Contrary to popular belief, his missions are not limited to going to outside events. It also carries out monitoring and writing work.
- prepare and write arguments: he/she must be able to provide and present arguments that are both convincing and well-founded. This requires extensive research and information;
- analyze current events: he/she must also be aware of political and social news as well as the various new bills. He or she should be aware of the various debates that have already taken place regarding the topic or cause he or she wants to advocate. This allows him to put forward plausible arguments;
- Cultivate your network on a daily basis and prospect for channels of influence;
- raise the profile of the client;
- provide strategic communications advice;
- Research and evaluate the effects of public policies on the client based on public sources and policy information;
- manage the media and the press.
Why become a Public Affairs and Lobbying Expert?
The profession of Public Affairs and Lobbying Expert is currently attracting many young students. Many who are interested in the world of politics and communication are tempted to go into this profession.
This craze comes from the notoriety that the Expert gains on the one hand. Indeed, a Public Affairs and Lobbying Expert is often considered an important figure in the political world. Since he acts as an influencer, he becomes a recognized person despite himself. On the other hand, it is also a job that allows you to earn a good living.
How much does a Public Affairs and Lobbying Expert earn?
The salary of a Public Affairs and Lobbying Expert varies between €25,000 and €45,000 per year. As he gains notoriety, he can set his rate and be invoiced by the hour or by the day. In this case, he or she can earn well above the stated salary.
If they work in a firm, the size of the firm also defines their salary. A Public Affairs and Lobbying Expert working in a large firm can earn more than €100,000 per year.
What are the requirements to become a Public Affairs and Lobbying Expert?
To become a Public Affairs and Lobbying Expert, the ideal would be to obtain a Master 2 in the big schools like theschool of political sciences and international relations. The Master 2 is a whole, but having a Master 1 is mandatory to be able to practice this profession.
At HEIP(Haute École Internationale et Politique), most of the Master 1 and Master 2 studies offered allow you to become a Public Affairs and Lobbying Expert. Students can choose between “Political Science and Public Affairs” and “Public Affairs and Institutional Management”, for example.
What career paths can a Public Affairs and Lobbying Expert envisage?
Being a public affairs and lobbying expert is often considered a career achievement for many. For others, it is a way to reach other positions of greater responsibility such as Advisor to the European Parliament, Advisor to the Prime Minister or to the President.
Updated 12 March 2024