Political Communication & Influence

Septembre 2022
Alternance / Formation en 2 ans
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MSc Cycle 1st year – Political Studies

Page updated on April 22, 2022

Political Communication & Influence

Beyond a classical approach to the political and institutional world, this year allows students to understand and master the methods and techniques of public decision-making. Students acquire the necessary knowledge and skills to measure public opinion, understand the balance of power and major political issues, understand the networks of influence and the mechanisms of political decision-making, and master the tools of political and institutional communication.

This first year of the MSc Political Studies program has the dual objective of specializing and professionalizing students.

The student will spend the year alternating between school and company. HEIP supports and encourages its students to carry out their professional experience in an NGO, a company or a public institution in order to further their career plans. In the second year, they will have a real goal of professional integration. Each field of expertise continues into the second year of the MSc program in one of the specializations offered or as part of a double degree with one of our partners.

Beware! The international admission procedure only concerns you if you are not a French citizen and you live outside of France.


First year

The courses are given in French.

Applications for the first year of the MSc program are open to holders of or in the process of obtaining a BAC+3 (180 ECTS) or an equivalent foreign degree.

Major course topics:

Analyse politique

  • Analysis of the political news
  • Measuring public opinion
  • Stakes and structuring ideologies

Communication politique

  • Political and digital communication
  • Opinion media and influence
  • The new challenges of political communication

Lobbying et influence

  • Professional and political networks
  • Lobby groups and interest representation
  • Political institutions and decision-making processes

Etat, Administration et partenariats public-privé

  • Calls for tender and public procurement
  • Fight against corruption
  • Organization of public authorities

At the end of the first year of the MSc cycle, students have a research project to complete, for which they are accompanied by a thesis director, a specialist in the field. They are prepared for this in a research methodology seminar.

Pré requis

Applications for the first year of the MSc program are open to holders of or in the process of obtaining a BAC+3 (180 ECTS) or an equivalent foreign degree in humanities, law, social sciences, politics or economics.

Méthodes mobilisées

The courses are lectures and tutorials in small groups. There is also group work and e-learning with assessments at the end of each semester.

The evaluation methods of the training are as follows: continuous assessment throughout the year and mid-term exams at the end of the semester. For the first year of the MSc program, there will be a thesis to be handed in at the end of the program and an oral presentation before a jury.


All our speakers are lecturers or experts in their field.

Les cours ont lieu

25 rue de l’Université 69007 Lyon

Modalités et délais d’accès

If a new student: the candidate obtains the results of the competition 4 weeks after presenting his/her file to a jury

If you are a former HEIP student: the re-enrolment platform is open from May 1 to July 16, 2022


The HEIP admission process is accessible to people with physical disabilities since the competition is 100% online.

For people with invisible or mental disabilities, the admission teams may adapt the tests.

All HEIP campuses (Paris, Lyon, Bordeaux and London) are accessible to people with reduced mobility.

Expérience professionnelle

This year of study is done in alternation.

Niveau de performance

For the MSc, the rate of integration into employment is within 6 months after graduation, i.e. 83% (year 2020).


1st year ” Political Communication & Influence ” :

70 € of file fees

8 800 € with a reservation deposit of 1 100 €.

92 € CVEC tax to be paid before the start of the school year following registration

Rates updated on April 22, 2022

Updated 12 March 2024