Creating, managing, controlling influential digital media channels and “pure players”.

At a time when all types of media are going through profound change due to the digital revolution, to national and international competition and to the appeal of social networks, managing and producing media content is changing and thereby modifying the role of journalists and editors

This HEIP master’s cycle program, offered as a dual-diploma with “Sup de Pub”, produces students with expertise in creating content and managing media channels, in particular the new influential media channels which, nowadays, provide a significant proportion of news and information.

Numerous economic, institutional, technical and even cultural changes mean constant monitoring of new types of jobs and what’s happening in these positions. Students are preparing to hold a wide range of dynamic, ever-changing positions. The explosive growth of the digital sector and digital media has had an overwhelming effect on their impact on the general public. Whether aiming at a career in the pure media sector, in digital communication companies, in content providers, or within private or public communication agencies, students will need to know how to manage communication channels and produce and manage quality content perfectly adapted to the realities of the market and the new uses.

There are now manifold examples, not only in terms of the changes in traditional media channels, but also in the emergence of new players, which, for the last 10 years have been gaining popularity with readers and users: VICE, KONBINI, BRUT, CREAPILLS, MEDIAPART, MINUTEBUZZ, ATLANTICO, BUZZFEED, HUFFPOST……etc.

Courses and conferences are delivered in French.



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In partnership with:

Sup Pub 300x77 M2 Management of Digital Media & Influence Strategies

University – Company placement sandwich courses in Paris:

What are media in the digital age? On one hand platforms that are global tools with millions of loyal users. On the other hand, the importance and appeal of the editorial content, news or entertainment, constantly updated. Between the two, multiple concepts and digital media techniques available to individuals, groups, companies… The first seminar takes stock of these various new developments and their environment and launches reflection on their potential.

To survive, any media, be it digital or not, must find its business model. Reviewing the different business models open to digital media channels. Looking through the new advertising opportunities they offer. Analyzing the role of digital media as an influence channel, sales channel, e-commerce. Together, thinking about the way these new business models impact everyone from individuals to big corporations and develop as a series of high points standing out in a global coverage strategy.

‘Fake News’, Hashtag for mass mobilization, filter bubbles, public announcements on Facebook or Twitter, hacker intrusions into electoral campaign communications, changes in political communication … A number of phenomena are circumventing the institutional channels of influence. Analyzing, understanding, controlling these phenomena, acting and reacting professionally are the keys to communication today and in the years ahead.

Brands, advertisers, institutions and government/local government organizations have always played a key role in the media. Digitalization of the media both challenges traditional marketing business strategies, and provides an opportunity for a whole new game, a chance to create new relationships with consumers and citizens, to get ahead (or get left behind) in the societal change driven by the digital revolution. Visiting lecturers from a range of fields and sectors will bring their experience face to face with the challenge of students’ expectations.

Faced with the dramatic development of artificial Intelligence and digital globalization, all players have to rise to the challenge of a revolution that is both cultural and organizational. Changing quickly, without “giving away the shop to make a sixpence”. Experts and professionals from a broad spectrum of fields will present the way their companies, institutions, management boards or agencies react and act to manage this crisis and reinvent themselves to prepare for future battles.

To wind up this session, over and above theories and structuring, what better than to immerse ourselves in the inspiring innovations of Pure Players. In terms of content, concepts, technology, deployment, business models, here are the innovations acclaimed by economic and societal players –   digital media success stories. Because the future of the digital world is as open as ever, lets imagine the next digital medium to meet new expectations and new uses.

Building a professional project
    • Yearly support in building your project
    • Defense in front of a jury from HEIP and Sup de Pub

Sup Pub 300x77 M2 Management of Digital Media & Influence Strategies

“SUP de PUB” was founded 30 years ago by three leading communication professionals: Jacques Lendrevie (author of “Publicitor” “Mercator”), Bernard Brochand (former president of Eurocom) and Jacques Séguéla (Creative Director at Havas).

Since then, the school has always kept moving forward, anticipating the technical revolutions and social change which change the way major brands and companies need to communicate.

“SUP de PUB” now benefits from a powerful network of alumni and partner universities both in France and abroad. The school has 2,800 studying on 6 campuses and 7, alumni

This dynamic outlook means the school offers a complete range of courses covering the whole sector of communication, media studies, marketing and advertising.


Media and communication: Communication targeting the general public, advising politicians, building an election campaign communication strategy, steering a public and political communication plan, managing influence communication, setting up communication campaigns involving the image and public perception of political and social objectives, managing what’s at stake in crisis communication or lobbying.

  • Communication Officer for a political party, an association, a government institution, local/regional government or in a company.

  • Director / Consultant in a communication agency in the fields of political communication, events management or lobbying

  • Parliamentary assistant in charge of communication

  • Project manager for social media & e-PR projects